As we all know hotel
industry is growing with faster pace in current scenario and generating huge
revenue for travel industry. All hotels have their own websites for bookings.
Whether it is about summer vacations, family holidays, or business trips, people
are becoming more dependent on internet, as it is very easy to use, less
costly, having faster booking process with accurate information and also very
much convenient which help customers in saving lot of time. Basically, hotelbooking engine helps in online booking process. It helps in displaying direct
information on website; customer can check status online simply by visiting hotel
official website and accordingly can make decisions. It is always preferable to
do advanced booking to avoid hassle and after doing online booking, customer is
just required to take print out along as a proof at the time of visiting the
same hotel. Ultimately, hotel industry is leading towards increasing profit by
increasing their customers.
So, booking engine plays a vital role in
hotel industry as it helps in converting the target customers from lookers to
bookers. And to make booking engine even more efficient and effective few
things should be kept in mind and they are as follows.
·
Booking Forms
Booking form should be simple and easy to understand for the customers.
·
Relevant details
All the relevant details should be present including number of room available,
their categories and dates.
·
Search Result
Search result should be faster, because many times customer lose their patience
and switches to some other website which can cause loss to the hotel.
·
Booking process
Booking process should be quick with instant reservation facility.
·
If booked
If booked any room in the hotel, then it should be mentioned in the booking
engine to avoid any kind of confusion for the other customers.
·
Cancellation
Once booking is cancelled by any customer, the detail should again become
available and should be displayed in search result.
·
Pictures of room
Pictures of rooms should be clicked from different angles and should be
uploaded on website to help customers in making better choice.
·
No hidden cost
There should not be any hidden cost, and mentioned price of package on the website
should be including all the taxes to avoid confusion.
·
Any changes
If there will be any change in the package by the hotel, then it should be
informed to customer by email or by message.
·
Confirmation
Instant confirmation message should be sent to customer.
·
Payment option
There should be presence of multiple payment options including debit cards,
credit cards or internet banking.
·
Single page
All the booking should be done on single page; it helps customers to realize
that the process was truly very simple and easy to use.
·
Smart phones
There should be option of doing online bookings with the help of the smart
phones.
·
Availability
The website should be available for 24*7 days to provide their services.
·
Add on options
They can also add some other features such as room upgrades, extended stay
option, spa package, airport transfer, city tours, etc.
·
Extra features
Automated image slideshows, side by side room comparisons, videos, virtual
tours, etc can be add on website as an extra feature to attract customers.
·
Pricing detail
Pricing detail should be clear such as price per room, price per person, etc.
·
Accurate information
Booking engine should always display true and accurate information about the
hotel.
·
Double booking
Online hotel booking also reduces the chance of occurring double booking
situation. In making the hotel industry so profitable, hotel booking engine
plays a vital role, which results in attracting more and more customers from
all over the world with just one single shot.
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